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In episode 22 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their new ghostwriting book and the viral strategies they used to launch it.

(00:00) Intro 
(00:23) Cole launched a new book! 
(04:27) Most common book questions 
(08:21) Our free ebook launch framework 
(17:03) Secret Kindle bonuses idea 
(19:40) How to run a viral Twitter campaign 
(21:48) How the book fit our PGA strategy 
(23:44) How to sell better and get hired more 
(27:04) Our next book ideas 
(32:54) Should you take a publishing deal? 
(37:05) What we would’ve done differently

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