Prison or Castle: How To Build A Business Around Your Ideal Life

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In episode 23 of Espresso Hour, Ship 30 for 30 Captains Dickie Bush and Nicolas Cole walk through their philosophy for building a business around their optimal lifestyles. 

(00:00) Intro 
(02:27) The Castle vs. Prison framework 
(04:26) Our team-hiring philosophy 
(07:11) The key to building a castle 
(11:57) How we’re creating our ideal lifestyle 
(16:38) How to defeat phone notifications for good 
(21:50) The 4-day workweek 
(26:45) The optimal quarter rest system 
(34:44) When should business owners hit the gym? 
(36:48) Dickie’s ideal work day 


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